Optical Superstore

The Optical Superstore, proudly Australian since 1989.

Our promise, in-store and online is to provide the latest technology products, competitive prices, great customer service, and current knowledge.

Buy with confidence from a 100% Australian owned business which has over 65 retail stores Australia wide supporting your eyewear needs

At The Optical Superstore, your vision is our vision.

Our mission is to deliver affordable eyewear and genuine value whilst achieving the best quality outcomes for our customers.

Our vision is to be the best in service, the best in quality, at the best affordable prices.

We put our customers at the centre of everything we do and value integrity, empowerment and, clinical and optical excellence.

Note: Optometrists co-located in Optical Superstore locations are independent practitioners conducting their own optometry businesses. If you are experiencing any sudden vision loss, pain or seeing flashing lights, please contact your optometrist immediately.